The physics of culture.
Rethink is a diverse compendium of people and ideas advocating for innovative technologies and behaviors for the betterment of society and the environment.

Rethink reflects the engagement of Rodell Architects in the challenge of integrating emerging applied science and technologies in practice.  By taking on intentional initiatives in outreach and research independent of specific projects, Rethink aspires to influence and inspire meaningfully elevated versions of our current collective environment.  We are disruptive only in that we challenge countless boundaries borne of resistance to change... and we are fueled by profound potential opportunities for meaningful improvement in incremental but significant measure.